Visual candy. Hopefully there is a decent/coherent storyline. I think there might be--and certainly hope so, because I've enjoyed several of the Jurassic Park movies.
I thought the new Jurassic World was terrible, but I had a great time rooting for the dinos... Eat them, eat them alllll! Will probably see this one, too.
I've enjoyed all of the Jurassic Park/World movies, but then again I am kind of a dino nerd. I have a few dinosaur board games, one is basically Jurassic Park/Dino Park Tycoon with 80's-90's color theme. Even has pogs in it.