I know that when I’m looking for a book on amazon from an author I don’t already know, I generally click links to the books that have the most reviews over the ones with fewer. My justification is the law of averages. A bunch of haters/fanboys aren’t going to have as big an impact on a book with 1000 reviews as they will on a book with 100 reviews. I still don’t consider 3/5 stars to be a negative review though. That’s just fkn stupid as a standard.